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In order for Shenmue II to have broken even on the Xbox meant at the time everyone who owned an Xbox needed to buy 2-3 copies of the game.
That game was a big reason why nobody wanted to touch a potential $100+ million project for years. Even Rockstar struggled with the money for GTA IV and used the $50 million from Microsoft to help fund the initial game and then used the profits to make the 2 expansion sets.
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