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The problem (in the WWE's eyes) is that those instrumental, character-fitting themes don't see as well in album form. I think a lot of people in the WWE today have some really catchy themes, but I would agree that they don't all fit the characters so wonderfully.
It may not be THAT big of a deal, though. The main purpose of a theme song is just to identify the wrestler before he makes his entrance. Whether the song fits the character or not, as long as it's a RECOGNIZABLE song, it has the capability of doing its job. If a wrestler really is tremendous at what he does, people will get behind him for his performances.
Another trend that I've been noticing that is loosely related to the topic here is that most lower level guys will have a theme song without lyrics. Once they start climbing the ranks, they'll get a remixed version that is pretty similar to their instrumental theme, but with lyrics added. I guess when they switch to a song with lyrics indicates that jump that lets you know if the Superstar is marketable enough to have their theme sold on albums.
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