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We saw how people react to a football game with no NFL license, EA banked on the public's name-brand specific shopping habits. I'm betting EA's game plan from that deal is still as potent as ever.
I like the ideas in this football game, but it's fairly evident the physics engine is their selling point (and has been for the two years since they announced it). We'll see how it pans out, and I am hoping for a critical success. I just know the gamer community too well on these matters.
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