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Yeah, the majority of artists are going that way now.
Synthpop/Electropop type of music seems to be all the rage these days, there is really no avoiding it when you're on a night out for example.
Some artists just experiment with it at first and it becomes popular, so they just grab on to the success the song had and they also jump on to the Synthpop/Electropop bandwagon and do all their future songs that way.
Guys like Kanye West, The Black Eyed Peas, Dizzee Rascal, Lady Gaga and so on, are all crammed on to that bandwagon.
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