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Winning secondary titles isn't a prerequisite for a WWE or World champion to get over before snaring the big strap.
Sheamus isn't an isolated case. Lots of people won the big belt within a year of their arrival/return to the company without ever holding a lower tier title in that promotion.
Sheamus is in good company with the likes of Hulk Hogan, Yokozuna, Brock Lesnar, The Undertaker, Ric Flair, Kane and The Great Khali...
Okay, some of those guys had already made names for themselves elsewhere, but WWE (and its mainstream fans) have always existed within their own little bubble, meaning a lot of those guys would have been 'unheard of' by a large portion of the promotions fans prior to their debut or return. Sheamus' big push is nothing new.
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