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I think it has to do with the type of comedic actor they are.
If their only roles involve larger than life characters that are generally the same (Adam Sandler, Will Ferrell, etc...) they're gonna fizzle out quickly.
But if they excel in comedic dialogue, I think they can last longer. I'm hoping this is the case for Seth Rogen, and even though he always plays the same guy, he relies on consistently funny and varied dialogue, rather than sight gags and physical comedy
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