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It really depends. I mean, there is being systematically buried, like Christian was in 2005. "Oh, hey, this guy is getting over. Just what can we do to kill his heat?" I truthfully believe the WWE did all they could to stop Christian from getting over in '05. Especially with the move to SmackDown!. His status never really changed, but they just put all these measures on him to try and quell his heat. I also feel, despite how many people take the piss out of this suggestion, that CM Punk faced a similar obstactle in 2006. After Survivor Series, where Punk got a chant during DX's spot, the then undefeated Punk would lose his streak to who? Hardcore Holly of all people. There was no real logical reason for that. He was then the first man eliminated in the Elimination Chamber that next week, and the fans in attendence were pretty pissed. It got worse when Rob Van Dam was eliminated.
Punk lost a lot of momentum after that, and only really regained it when he won Money in the Bank the following year, which surprised a lot of people at the time. I think most were calling an MVP win? I changed to Punk at the last second when I realised that Matt Hardy returning and costing MVP the match would make logical sense, and Punk was the next best choice for winner. But the point is that Punk should have gained so much momentum after teaming with DX and The Hardys successfully, whilst being undefeated, and no, she should not have won the Elimination Chamber or anything; but I definitely feel there was a sudden movement to say "Hey, let's slow this Punk guy down."
But that's not the worse burial ever. Just something that Christian's situation in 2005 reminded me of.
One I'd like to bring up is Paul London & Brian Kendrick. Lance Cade, Trevor Murdoch and someone Triple H was feuding with at the time were beating him down. Londrick ran out to make the save for Triple H, because they were feuding with The Redneck Wrecking Crew. I thought "Brilliant -- six-man tag and Londrick will get this awesome rub by teaming successfully with Triple H." Wrong. Triple H immediately goes on to Pedigree both guys for no reason at all, as they stand around looking like goofs who don't deserve to belong in the same ring as him.
The earliest one I can remember: Test pretty much squashed William Regal to win the European Title. I wasn't really reading dirt sheets at the time, and I remember being a massive mark for Test, so the result made me happy. I remember Jerry Lawler actually sounded shocked on commentary, though, and said that Regal must have been sick or injured. But I do not remember him taking time off. He would then become the Commission and move on to feud with Chris Jericho. So I guess he moved up, in a way, but it was weird to see Test destroy him. Made Regal look like a joke, in my opinion.
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