I'd much, much, much rather have Storm any day of the week over some stupid merch monkey. Then again, as a promoter I wouldn't be about the almighty dollar as much as a certain billionaire boss of the WWE. And I'd be sure that at the very least ol' Lance would get a IC or US title run and if he did well enough with that, I'd probably take a shot in the dark and put the WWE gold around his waist and hope that enough fans from spring 2004 would still remember him the last time he was in a WWE ring (3/29/4, IIRC).
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