I think they got for the element of suprise and believability with it.
You have to ask, if you were to win this case and wrestling was a real world, why would you announce when you're cashing it in?
In RVD's case, it made sense because he wanted to get a match with Cena in Hammerstein, and without challenging him beforehand he wouldn't have been at the event/he wouldn't have the built up "home field advantage"
In the case of just about everyone else, they would have no reason to really do such, unless they were concerned about helping the company with PPV buyrates, and wanted to completely throw away the advantage that Money In The Bank is supposed to be worth fighting for to begin with.
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