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I think we're also conditioned to the WWE formula of using guys.
A lot of our generations idea of a great push is working strong in the IC division for a good run while gaining popularity, winning the Royal Rumble, and going on to win the World Title at Wretlemania.
From there one, a run is established.
And this IS a good push. But it's also not the only way to make a star. We've had it done with a lot of our favorites over time, and it's even the format they use to model video games and the like after.
So I think a lot of the WWE style is burned into our opinions.
So I want to get that out of the way. The WWE way typically works, and is good, but it's not the only way.
This being said, TNA doesn't seem to find these "other ways" of establishing new stars.
Paul Heyman found new and different ways from the WWE in ECW.
The Ric Flair style worked in the late days of NWA/early WCW.
I think TNA has come close with a few guys but have yet to figure it out.
So my answer is: It's TNA's failure to use talent. They seem to closely concerned with the WWE style and WWE guys when they're not the WWE.
They're doing much better right now, though. There are a few guys who could very easily become stars in the next year or so with the growing exposure. That's up to them.
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