Not really...he's being booked against well developed heels and the Undertaker (who is just a phenomenal character), and for the marks in the audience, thats just fine.
You have to remember that most people in the audience don't care how developed or multifaceted the heel is, if he's doing dastardly things, then he's going to get boo-ed. And since you have such well booked bad guys doing bad things to Rey, he's going to get major face pops, especially playing the underdog. So I'd go as far as to say he's being booked well.
Now, thats not to say im particularly interested in Rey myself, and I do give much more of a shit about his opponents too...I just know that I'm not rooting along heel/face lines, which puts me in the stark minority.
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