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WWE never gave him the full chance, like Hanso mentioned.
Luger could have been big, not like Hogan, but still a regular main eventer and whatnot. He was very popular, and the Title (important at the time) would have cemented him as a main player.
I believe Vince just thought he could milk something, see if anything else / another option came up in the mean time, and then make a move - but it was too late. I'm sure all of that helped Luger to make a decision to head to WCW, besides the $$ factor.
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