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Viewership totals should be the number more watched though, IMO, as it's constant. 1mil viewers stays 1mil viewers. But with the rating a 1.0 could theoretically be 1.1mil one week and 800,000 the next. Makes no sense to put so much stock in a number that can fluctuate like that.
I understand it's meaning because of it being a percentage that tuned in, but when your total viewers stays the same or even goes up slightly, who gives a fuck if the rating number is lower?
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