As long as he's doing the sambo shit he'll be a perennial midcarder. It obviously moved a few t-shirts, sweatbands, key chains or whatever, but nobody is every going to honestly take
this shit seriously.
He needs to sharpen up his mic skills and turn heel. His ring work is ok, but he needs a way to be interesting without all the smiling, dancing, and other minstrel bullshit. It's killing his career.