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Heyman was great at making wrestlers who didn't fit the WWE/WCW image of a main eventer and making them stars in his own company. He also knew the importance of the entire wrestling card similar to what WCW did by making cruiser-weights as important for a show.
Raven's lack of a push is probably related to his time in WCW since WCW wasted an opportunity to make him into a big star while Taz/Tazz didn't have much of a wrestling career in WWE due to his neck getting worser over the few years he wrestled. WWE created a huge blunder by not pushing RVD when he was the only Alliance wrestler to get cheered by the crowd during the Invasion period.
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