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That's exactly what would make a new NOD a heel faction though.
Have Shad come up short in a title match, perhaps with a little controvesy (ref bump) and claim that he's being screwed and it's because he's black. We all know that's not the reason, he just won't see sense. He then twists situations with other black wrestlers to help him recruit to his new NOD.
Shelton Benjamin wouls have been a perfect fit for this as he could say he was being "held back".
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