Much like KK, this doesn't bother me as I don't play sports games. If this is their initial way of trying to persuade people to not buy used games, then more power to them. They have to think though, will people go for what's available or for what's the cheapest? Either this idea works and places like Gamestop take a major hit to their used games market, or EA loses a lot of money to people who will say fuck their online play modes. Either way is ok with me.
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