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I agree, Xero, but I think that instead of building all these short feuds or only booking long term they need to find a combination of both to make it work right. Shorter feuds are good for guys with nothing going on, and the lower card guys that nobody cares about. The E&C thing needs to be long term though, as an example. Have them get into altercations every so often when they're in the same place but mostly keep them apart. Build Christian up to the proper level to feud with Edge, then don't put them in a program. Eventually have one of them cost the other a title or big match, but don't put them in a program. This is how dream matches should be made into dream matches in the first place.
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