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The reason TNA keeps promoting their "big surprises" is that they want the ratings/ppv buys, instead of one person telling his friend "Man, you should have seen TNA this week - they did blah blah. Said friend if he's interested then goes to youtube and watches it, but TNA still missed their chance at getting ratings off the event.
Yes, I know that if the friend is impressed enough, he might start tuning in next week, but TNA apparently isn't thinking down this road.
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