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Gotta applaud WWE here, assuming it is a work (which I'm 95% sure it is).
This is the perfect way to do it. In the world of kayfabe, all of them deserve to be fired (hence, I'd have to think the others will get fired in time) - but cutting them all in one press release would be an obvious work. Doing it gradually and starting with the guy that would generate far and away the most buzz, is awesome.
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