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If you mean working a story around a smark inside joke then probably not. But if you mean pushing guys and angles that pique the smark's interest then absolutely. I mean why wouldn't you?
I mean chances are no matter what you do, your regular crowd will come along for the ride if you do it right. But often you lose the smarks because they're a bunch of whiny nitpicky cunts and they're hard to please. But if you do something the smarks will get interested in, you'll have them captivated and you'll have the regular crowd interested too.
This might not be what you're getting at. I feel it isn't.
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