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I wonder that too. They must know that people will be driven away if quality stays low.
I know they're a completley different company now really, but they must see paralells drawing with the "pump out masses amount of crap and hope it sticks" methodology they're doing now and the Atari led video game crash.
It could be just around the corner, more households own Wii's than anything else and the shovelware they're subjected to could turn some of these first time gamers off forever. Nintendo's keeping up the game quality somewhat, but even they must be drowned out at some point.
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