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I haven't watched him in the ring too much, but from simply an aestetic perspective, I think Tarver is marketable. He's got a vicious look about him, and he dresses in style. Hell, this Nexus idea might have actually stemmed from discussion over his nWo-style "nXt" shirt.
He's probably got some way to come in the ring, but that's why this angle is perfect for him. He gets to look menacing, and be treated with some array of credibility, but at the same time he gets to learn and slowly get better.
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