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Look at the treatment Bond and Batman have gotten in recent years. They're approached fresh with a more grounded take on the mythology, and have been tremendously successful.
They are also just flat out fantastic movies, which is the main reason they are so successful, but realistic is in.
People want Bourne-esque action heros, not swashbucklers from serials, or the shoot em up Arnies of the 80s.
I think a large part of the Indiana Jones backlash was that it didn't match rose-colored nostalgia glasses expectations, and "failed" by being too akin to the originals, if that's even possible.
It wasn't as good as Raiders or Crusade, no doubt, but it was mainly blasted for elements that have been commonplace in the series since day one.
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