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Laziness perhaps. Buy Rates perhaps. Too much time between blow off matches did make some feuds boring.
It is not a perfect system any way you look at it.
But like I said if the writers work hard and find ways of keeping storylines interesting it can lead to mega pay offs.
Another benefit is better TV feuds. Not every feud gets a PPV match and this way we might get better quality TV matches and feuds with more time.
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