BDC is right in that Bischoff did revitalize wrestling and sent it into its boom period, but Bischoff didn't do much after that. He made Goldberg and Booker T, and that's about it for stars. He did present the "heels are cool" philosophy. Other than that, he hasn't really had a long-term effect on the business, if you don't count WWE being lazy without competition, which isn't a Bischoff concern but other companies in general.
Heyman had more of an indirect but longer lasting impact on mainstream wrestling than Bischoff. While Vince and Bischoff were duking out at the forefront, Heyman was toiling away making new prospects for the big two. Without Heyman, guys like Jericho, Benoit, and Eddie may not have gotten the recognition they needed. He also presented a style (which was stolen, of course) that was eventually taken to the big stage to some extent. He also had major influence in what the indy scene is today, as well as the IWC.
I'd say Heyman wins out in the long run. People still pine for Heyman's booking and his effects are still being felt today. People don't pine for Bischoff's over use of someone else's wallet.
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