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Its good in the sense that it adds that element of 'anything can happen on RAW', but in reality that a bad thing to promote, because lets face it, this kinda stuff wont be happening week after week.
It kinda goes back to the problems created by the Monday Night Wars/Attitude era. Fans were conditioned to expect so much that at some point you hit a wall and cant give any more, and as a result fans become disappointed and turn away from the product.
IMO, its usually a better idea to try to make money off something like Rock returning to RAW, which could be done with a week or two of promotion.
But there's no right or wrong answer with this issue, they created a special moment, Rock was awesome, the crowd was hot, so its all good.
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