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I'm going to go out on a limb and say a good chunk of it is lack of familiarity with the wrestlers. I was personally hooked into my first ROH show because of the Dragon Gate wrestlers I knew who were going to be there. Besides them, I knew Daniels, Danielson (barely), and Samoa Joe to an extent. Going in, I had pretty much no clue who a lot of the people were, therefore, my excitement wasn't really there.
Granted that changes when you start watching the matches.
I think once people get a feel for the wrestlers, it's a little different. The problem is, a wrestling show is essentially a roller coaster, but a bizarro one because the big hill should be at the end. When you don't know the people, it's really hard to have that emotional investment in the show.
Besides that theory, it doesn't help that indy and TNA fans give indy fans a bad rap. And while the stereotype is valid to some extent (yes, there are fat, smelly indy fans who will probably never get laid), a lot of indy fans aren't that different then your typical 16- 30 wrestling fans, the only major difference is that they enjoy indy wrestling.
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