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Thing is, Orton, Edge, etc ARE playing PG characters. You can have plenty of characters with their attitude and still be a PG show.
The problem is that they are focusing on the younger audience and for a while wasn't giving much to the older audience. They're starting to do that now a little more versus a year or two ago, but they could ditch a good portion of the kid-friendly stuff and still be successful on a PG rating.
Would TV-14 help? No. It wouldn't, honestly. It's about the writing. Turning the product TV-14 right this minute isn't going to fix anything, because you'll still have the same writers who don't pay attention to history, are highly inconsistent and highly ADD. Turning to a TV-14 rating would mean a complete overhaul of creative.
And at that point, they may as well keep it PG with better writers and reap the benefits of PG which, from a business standpoint, are huge.
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