Actually from my experience being at live wrestling events, I would say people do react to Benoit's matches once they get started. He may not getr the biggest pop coming out (which of course means nothing), but once the match is over he usually has the fans in the palm of his hands. Best example fo this was the Rumble in Boston, he got a standing ovation, and I dont think ALL those fans were stubborn hardcore wrestling fans.
The main problem is that Benoit has been booked poorly form the start, so people dont see him as a main eventer, they see him as an "IC title guy". Had the WWE established him as a top guy from his first day Benoit would be an over champion. Not to the level of an Austin or Rock, but he could have been a solid 2nd tier guy who the fans take seriously.
I'm all for pushing Cena, but at the same time I dont think they should rush his push. Just as it owuld be stupid for them to have Cena do JOBs, and kill his popularity it would alos be dumb to blow their load and give him the title before the fans have had a chance to really want to see him achieve that success (in otherwords bleed the fans dry).
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