...The Rock's 2003 heel turn was gradual...
...here's the first time he appeared on the Titantron:
http://www.youtube.com/watch?v=G9hU1Jmkm94
(Embedding disabled)
There some fans were booing him, but overall, they didn't know what to make of him.
Then little by little he started to confront the fans and make it obvious he was going heel:
http://www.youtube.com/watch?v=4sLBI...eature=related
http://www.youtube.com/watch?v=UFdoM...eature=related
(Embedding also disabled)