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If you get a kid when he's young (let's say, 10 years old), and you reel him in and make him/her interested in your product, and he becomes a wrestling fan, you are guaranteeing that that child will be into your product as a kid, a young adult, and adult. Also, that child, when he grows up and has kids, is more than likely going to have his kids watch wrestling, too, and they also will become fans, etc.
So WWE, by reeling in kids, are guaranteeing that they will never go out of style...plus, there's alot more money in PG, because parents are going to the shows with their kids, and the kids will want the parents to buy merchandise, etc.
WWE wins all around.
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