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I think Barrett's push comes off natural because his main adversary, Cena, isn't being buried in order to get him over. Every time Nexus or Wade one upped Cena, he came back with either a witty promo or a win.
Even when he had to join Nexus and be Wade's manservant, it wasn't due to a clean win, and the next night he got to take out Tarver. It's much more compelling than just having one guy come out, clean house, and hit his finisher every Raw or Smackdown in order to get over.
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