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Sounds kind of lame, but what does he have to lose? His credibility already took a huge hit with Phantom Menace. He obviously has no interest or ability to create a new type of movie. And he's pretty much guaranteed to bank hundreds of millions of dollars with this because his detractors are the same people that see his movies 25 times each and buy all the merchandise.
He's already sold out, so he might as well sell out to the best of his abilities.
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