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LoM, the problem with Sid/Ovy is that it isn't that exciting. They both get shutdown by the other team and basically you pay to see that and them being on the ice at the same time.
Not scoring a bunch of goals, as is what they are trying to see.
Toronto vs Montreal wouldn't be money?
Most if not all hockey fans in canada would watch, they would sell a metric fuckton of merchandise PLUS winter classic jerseys would sell astronomically.
Couple that with the fact that most americans bar Minnesota live less then 300 miles of the 49, I.e michigan, new York, boston, etc. And saying that Montreal/Toronto in the winter classic wouldn't make money is one of the dumbest things i have ever heard.
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