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And yet, when the WWE had attitude, they were losing advert revenue from all the sponsors who didn't want to be associated with the violent, vulgar, and lewd product that was being put out and were pulling their dollars.
PG allows them to be available to a larger fan base, and still have sponsors willing to advertise on their programs to whatever market, be it 7 - 13 or 18 - 29 or even fuckin 75 - 88. (You know, the Hogan/Flair demographic.)
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