The one thing I'm not seeing discussed as much in regards to the PG business is the MMA influence. As much as he has his head up his ass on a number of issues, Jim Cornette was definitely on the mark when he said that a lot of the PG business has to do with MMA; while I'm not saying that it's solely responsible, it's a fairly logical thing to conclude that the demographic that made the Attitude Era so popular was largely drawn in by the sight of guy really beating the hell out of each other. That was a draw that reached a high point in Steve Austin. Now that UFC et al are far more accessible than they were in that day, it makes some sense that someone who wants to watch that kind of physical action is going to be more likely to watch guys doing it for real than in a worked environment. It's risky to chase a demographic that may already be trending in a different direction. Much as they did in the 80s, WWE is banking on the family audience as one that they can bring in and hang on to in order to replace the audience they've lost in the past few years.
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It's weird seeing Tedious say something remotely sane.
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I love you too.
