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Yeah, I have no doubt that the plan was for Kennedy to re-affirm his heel status and sneak the title off someone.
Another scenario I could maybe stomach, is if the MITB winner cashed in, and then someone attacked them mid-match, causing the disqualification. So they win the match, but not the title. The motives of the person attacking could be personal, or could just be something like they are sick of seeing the World Title cheapened by guys cashing in like that.
For example: The Miz cashes in against Randy Orton, John Morrison runs down and attacks The Miz, cuts a promo on how he doesn't like The Miz and that he should have had honour and announced his title shot ahead of time. The Miz enters a feud with Morrison, where they hopefully help each other prove themselves as main event worthy again.
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