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from wiki:
The persona was supposed to be Hulk Hogan in disguise, wearing a mask. He used Hulk Hogan's "Real American" theme music and used all of Hogan's signature gestures, moves, and phrases. He was the subject of a storyline that took place after Hulk Hogan was forced by Vince McMahon to sit out the rest of his contract.[1] After Hogan won at WrestleMania XIX, McMahon was (kayfabe) frustrated with him and wanted Hulkamania to die.[1] A WWE pre-debut push took place with mysterious Mr. America promos airing for weeks during SmackDown!.[1] There was also on-screen discussion on SmackDown! between then General Manager Stephanie McMahon and other players concerning her hiring Mr. America "sight unseen."[1] On May 1, Mr. America debuted on SmackDown! on a Piper's Pit segment. McMahon appeared and claimed that Mr. America was Hulk Hogan in disguise; Mr. America shot back by saying, "I am not Hulk Hogan, brother!" (lampooning Hogan's use of "brother" in his promos).[1] The feud continued through the month of May, with a singles match between Mr. America and Hogan's old rival Roddy Piper at Judgment Day.[108] McMahon tried desperately to prove that Mr. America was indeed Hulk Hogan but failed at all attempts. Mr. America even passed a lie detector test.[45]
Mr. America's last WWE appearance was on the June 26 edition of SmackDown! when The Big Show and The World's Greatest Tag Team (Shelton Benjamin and Charlie Haas) defeated the team of Brock Lesnar, Kurt Angle, and Mr. America in a six-man tag team match when Show pinned Mr. America.[109] After the show went off the air, Mr. America unmasked to show the fans that he was indeed Hulk Hogan, putting his finger to his lips telling the fans to keep quiet about his secret. The next week, Hogan quit WWE due to frustration with the creative team.[110] On the July 3 edition of SmackDown!, Vince McMahon showed the footage of Mr. America unmasking as Hogan and "fired" him, although Hogan had already quit in real life.[110] The Mr. America gimmick came under fire briefly from Marvel Comics, who anointed it a rip-off of Captain America, citing costume similarity; the single star on the mask was also a trademark on Captain America's chest piece. This was also adding fuel to the fire over the rights to use the Hulk Hogan name because of Marvel's ownership of the Incredible Hulk character. Because of these problems, WWE was forced to edit out all references to the "Hulk Hogan" name, including pictures which featured Hogan wearing memorabilia that said "Hulk" (a majority of them) and started to refer to Hogan under the "Hollywood Hogan" name he used in WCW. It was later revealed that Hogan was unhappy with the payoffs for his matches after his comeback under the Mr. America gimmick.[110] Vince decided to terminate Hogan's contract, and Hogan left WWE in 2003.[
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