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Simply put, there never should have been gimmick match PPV's because it runs the risk of overexposing and killing off all of your gimmick matches to the point where the fans don't really care anymore. There was a time when there was maybe one gimmick match per year in the WWE (not counting the Rumble). I think that right now there are enough really solid ACTUAL wrestlers on the roster to let them go out to the ring and have good matches instead of go out and have ladder/table/cage spotfests.
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