I love how Heyman watches one show and decides to rehash seven different topics he's brought up over the last few weeks.
My own personal suggestions:
1) Turn Cena...soon. Not immediately, but before this character becomes entirely too stale to the mainstream fans. He'd get monster heat and an Eddie/Cena feud would carry you through the end of the yea.
2) Undertaker should be pushed as though he's basically a force of nature; destroying anything in his path regardless of face or heel. Tweener doesn't even capture it: if he's going with the Deadman gimmick than even his name should strike the fear of God in you. Upon his return, Big Show should joinhim a a two man Ministry deal.
3) Legitimize the CW division. Chavo is a great champion. They need to create some more legit contenders; Shannon Moore and Nova could both be given nice winning streaks to get them some heat.
4) Keep pushing the parts of Smackdown that are working: Rico/Haas, Rene Dupree uber-heel, Mark Jindrak as The Narcissist, and the Rey/RVD team.
5) GO LIVE...no just kidding. That's a fallacy. Ratings don't go up and a pre-taped show has the benefit of editing which should help with show quality if the WWE was more careful in its production. Plus, UPN would never allow run-overs and would be incredibly paranoid about content.