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The penalty shot has also long been considered the "most exciting play in hockey".
The problem with your analogy is that (in America) football, baseball, and basketball have achieved "critical mass". It has become mainstream enough that the fanbase is self-sustaining. Those sports have been known to most of this country for well over 100 years. Hockey still needs to grow in this country. As recently as my lifetime, hockey was not played on any level in over 50% of the USA.
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