The 12 PPVs per year (1 per month) would be the best plan since it gives them more time to plan for feuds and PPV interest. PPV prices have gone up but the quality of the ppvs haven't been increasing at a consistent rate.
Like others have said, the WWE is horrible at long term planning for more than 1 feud and the quality of their writers. They seem to focus everything on 1 major feud and then quickly toss a few quick feuds or random matches a short time before a ppv.
I wouldn't go back to brand exclusive PPVs since it didn't end up as an improvement over the traditional PPV and was over-saturated in title matches.
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