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I dont think RVD will work as a heel on his own, but I think Heyman is strong enough to get him over.
Cena, Taker and Eddie are are a higher level in terms of being over with the fans than RVD is, so it wouldn't be as big of a problem.
The other thing is that Eddie is 'the' top guy on Smackdown, and all angles will revolve around him for the forseeable future. So there's no reason to set up a series of angles that ultimately puts over RVD as the top guy. Eddie is better and more over, so he needs to be the focus. The only reason I would turn RVD is just so that Eddie has a program that wont suck. Even if RVD would win the title as a transitional, it would quickly go back to Eddie because he's the focus of the SD brand.
I also think Eddie has the juice to stay over for a long time. If he can get a crowd standing on their feet behind him against a stiff like Bradshaw then he can do it against anyone. So therefore I see no good reason to turn him. 2 years from now when he's burned out as a babyface, sure turn, he's good enough that he'l get over, but for now its Eddie's show and there's no reason to change that.
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