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Personally I'd try to make Raw and Smackdown completely different styles of wrestling that way you have to watch both. With the CW division already there I'd make it a more hardcore wrestling and brawling type of show. It would be more daring and risk-taking, and to initially get the ratings up I'd give Pay Per View style shows week in and week out for two straight months with each week having a new mark out moment that shocks the world. Thats what I'd do and it would work.
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