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3 Hours is too much. WWE won't do it, I don't think, because they realized that oversaturating their own market is a bad idea. WCW did it too. Choice is a good thing, but spreading yourself out so far can be bad because no one product gets the attention it deserves. WWE already have RAW, Smackdown, NXT, Superstars and now Tough Enough. More programming is not the way to go - BETTER programming is key.
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