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Here's what I'd do:
Have a mixture of different types of wrestlers. Some big men, some regular sized men, a couple fat guys, some cruiserweights, although if you're a cruiserweight you HAVE to be able to cut a promo. No vanilla fucking midgets. Guys like Rhett Titus and Kenny King would be welcome. Guys like Rodrick Strong and Davey Richards would not. These stupid indy feds that focus on workrate DO NOT draw worth shit.
Open a wrestling school with established trainers to groom talent. Just like my wrestlers, I'd have my a big man trainer, a cruiserweight trainer and a trainer good at teaching promos.
Have some established talent to get my fed off the ground of course.
Fuck the internet because nobody cares what the IWC thinks and it shows because none of today's indy feds will ever grow.
Hire Paul Heyman and Dean Malenko. Malenko did great work in WCW wilh the cruisers.
No women's wrestling. Nobody cares about chicks wrestling. I'd have valets, but no women's wrestling. It's a waste of time.
My fed will be storyline driven.
Working agreements with overseas feds to bring in new talent from time to time.
Focus on television, not the internet.
That's about it.
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