I think they felt, at least somewhat, responsible for Owen's death, and thus the memorial show. If, as your example suggests, Zach Ryder died due to his own stupidity (drugs, murder/ suicide, drunk driving crash), he would get a mention (or less). If he died of "natural causes" or was killed, he would get a segment at the begining of Raw with all the wrestlers standing on the ramp and 10 bell rings.
That seems the extent to me.
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