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The Attitude Era had the benefit of being without huge exposure to social media. For whatever reason, it seems like this new age has been more of a hindrance than a helper to wrestling in general. Despite it's attempts to "adapt to the times", the WWE hasn't been able to really recapture what it had between 1997 and 2001.
Also, from a personal standpoint, if being PG is what the WWE has to do to stay in the black...well then that fucking sucks. I was 13 in 1999, and I remember half the fun in watching RAW from 9-11 was a.) i stayed up past my bedtime to watch it's conclusion, and b.) i probably wasn't supposed to be watching it. You might say that a higher age rating is a downside, but in reality that rating is aimed at the PARENTS. If something is PG-13 and is forbidden/compelling, then i have some breaking news for you: kids are going to watch it anyways and participate in it financially somehow.
I'm a wrestling fan too. I "enjoy" it. And honestly, it was much more compelling in the Attitude Era, when I wasn't the only one into it. Now, i'll sit on my couch flipping though channels with my roommates, and it's a lock that if I flip to RAW I won't be there for more than 20 seconds before I'm forced to switch it to Monday Night Football, Law and Order SVU or the marathon repeats of Bones that are TNT every single night. No way that would have happened 10 years ago.
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