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I think he meant that if your announcing and showing off DLC that is already done before the game is out, it either should have been included with the game or could have balancing issues especially with future DLC characters.
Capcom has a bit of a problem doing that to DLC a couple of times in the past (ex. Mega Man 9 had a mode that was done before the game was released but charged for it). Most companies either just announce DLC is on the way or give some info but rarely have the whole thing done and shown before the main game goes on sale.
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